About Feed Pet Pure

New Zealand-Made Pet Nutrition for Pet Owners, Retailers and Brands

Feed Pet Pure is an Auckland-based pet food company and New Zealand pet food manufacturer. We create natural pet food, treats and nutritional products for dogs and cats, while also providing wholesale, private-label and OEM manufacturing services to retailers, distributors and pet brands.

Our belief is simple: pets deserve quality products made with carefully selected ingredients, transparent information and responsible manufacturing—without unnecessary markups.

Made in New Zealand

Our products are manufactured in New Zealand in a facility operating under an MPI-registered Risk Management Programme (RMP).

We focus on traceable ingredient sourcing, controlled production and consistent quality. Small-batch manufacturing allows us to manage each stage of production carefully while offering the flexibility to support both direct customers and business partners.

Our Products

Our New Zealand-made range includes:

• Oven-Baked Pet Food — Gently baked dog and cat food made with quality proteins and carefully selected ingredients.
• Freeze-Dried Treats — Meat, fish and seafood treats made to preserve natural flavour and nutritional value.
• Air-Dried Treats — High-protein treats and chews gently dried at controlled temperatures.
• Nutrition Powders — Functional meal toppers and nutritional powders made from animal- and marine-based ingredients.

Many of our treats are made with a single ingredient and contain no added artificial colours, flavours or preservatives. Full ingredient and nutritional information is available on each product page.

Factory-Direct Value

Because we manufacture and supply our own products, we can sell directly to New Zealand pet owners without unnecessary distribution layers.

This allows us to offer quality New Zealand-made pet food and treats at fair, practical prices. Our online store supplies customers throughout New Zealand, with options ranging from sample packs to larger value sizes.

Pet Food Wholesale NZ

Feed Pet Pure supplies selected products to pet shops, online retailers and distributors looking for reliable pet food wholesale in New Zealand.

Our wholesale range includes retail-ready oven-baked food, freeze-dried treats, air-dried treats and nutrition powders. We can support mixed-product orders, larger pack formats and volume-based pricing.

Wholesale pricing and minimum order quantities depend on the product, packaging format and destination.

OEM and Private-Label Manufacturing

As an experienced OEM pet food manufacturer, we help businesses develop and launch products under their own brands.

Our services include:

• Private-label pet food and treats
• Custom or adapted formulations
• Freeze-dried and air-dried pet treats
• Nutritional powders and selected capsule products
• Bulk or retail-ready packaging
• Flexible trial runs and low minimum order quantities
• Packaging and label support
• Export documentation for eligible products and markets

We can work with your existing formula, adapt one of our available recipes or develop a product based on your target market and commercial requirements.

Whether you are launching a new brand, expanding an existing range or sourcing wholesale pet treats from New Zealand, our flexible production model allows you to start at a manageable volume and scale as demand grows.

Why Partner with Feed Pet Pure?

• New Zealand manufacturing
• MPI-registered RMP facility
• Oven-baked, freeze-dried and air-dried production
• Wholesale, private-label and OEM services
• Flexible minimum order quantities
• Traceable ingredient sourcing
• Domestic and export support

For Pet Owners and Businesses Who Care

Feed Pet Pure is built for people who care about what goes into pet products and how they are made.

For pet owners, we provide quality products at factory-direct prices. For retailers and distributors, we offer dependable wholesale supply. For brand owners, we provide practical private-label pet treat and pet supplement manufacturing backed by flexible New Zealand production.